The "distance betweeen check-in and entity location." This specific feature separates MMC from the competition and is a must-have if you're the team manager.

love the visual feel of this one! its pretty organized and easy to follow. lots of ways to sort! it's a fun and fresh way to log and research about our customers!

Map My Customer is great for a "hunter" looking for opportunity in an area they know fairly well and of real value for a sales rep in an unfamiliar territory. We used to say to our reps, "you've driven this same route for the past 6 months... Why not pull up MMC and go an extra mile or a little bit out of your way. What new potential customers are there for you to find?". I have found real good use cases by joining the sessions MMC puts on with their clients when they discuss how folks are using the tool.