The biggest thing for me is the time it saves. I can find the right decision-makers without spending ages searching LinkedIn or company websites. It's straightforward, the contact data is usually accurate, and it fits nicely into my sales workflow.

They Provide more insides of company I am prospecting which results in more sales and final result more dollars in my pocket.

What I like about Lusha is its simple UI and UX. Compared with Apollo and Zoom Info, I find Lusha much easier to use so much so that even a rookie on the team or a fresher can pick it up quickly whereas Apollo and Zoominfo still feel more complex. On pricing and overall performance, I can say that for its price point, Lusha is quite affordable. When we compared license pricing with Apollo and Zoom Info, Lusha worked well for us. We used Lusha earlier, around two years back, especially when the sales team wanted more successful outreach with better data, intent, and proper signals. At that point, the sales team started using Lusha more actively. Later, as the team grew bigger, we felt the data available in Lusha was a bit less compared to Apollo and Zoom Info, so the organization needed to shift to Zoom Info and Apollo. Now, half of the team uses Zoominfo for its AI intelligence features. We generally use the tech stack feature, which makes our pitch more refined by helping us understand what we should say to the prospect and which software we should reference as the basis for our conversation or client call. The AI intent signals also help us recognize current hiring and initiatives, and the org chart feature helps us understand the current structure of employees. That gives us more information to work with. For integrations, when we had Lusha, we integrated it with Salesforce. The benefit at that time was being able to integrate and see the pipeline directly in our Salesforce dashboard. Lusha connects to CRMs like Salesforce and HubSpot, and by using that feature we made sure to capture all relevant contacts. We could create a list in Lusha and then push that same list directly into our CRM (Salesforce), ensuring proper tracking and maintenance of each and every record. One more AI feature I want to mention is that it helps in creating automations. By automations, I mean scheduling emails and tracking campaigns for support and onboarding. Our onboarding and team support experience was good quite efficient and helpful. After procurement of licenses, they conducted onboarding sessions, helped us understand the product in more detail, and showed us how to make the best possible use of the software to ensure the best ROI from it. Overall, it was a great buy for us, helped us get good data, and we still have ongoing client business from it that continues to help us grow each day. Also, since we are a small company basically a startup we generally don’t have the budget right now to go with high CRMs. That’s why we thought to go with Lusha, because I feel it’s the most affordable tool at the moment when we compared it to Zoom Info and Apollo. Apart from that, since we just started, we try to keep our budgets for licensing and the software we use each month around 10k per month and not extend beyond that. Combining everything we do, I feel Lusha is able to handle things for us. Even when I have to go and do the job, Lusha makes sure I can set up automation for email sending, which ensures that while I’m on the job, my business side of Kaikuro is still working and we’re able to reach out to our potential clients.