We were seeing a lot of fake and spam leads through search and social campaigns - wasting both budget and internal resources. Once we implemented Lunio, the quality of our leads improved immediately. We now convert around 60% of MQLs to demos, up from about 50% before Lunio. It’s easy to use, mostly self-managed, and the support team (especially Debora!) is incredibly responsive and helpful. We initially started using Lunio to block invalid traffic and reduce spam leads in our CRM. Standard search campaigns were getting hit hard by bots and even a local competitor clicking on our ads. Lunio has since helped us blacklist bad actors, get a sizable refund from Google for invalid clicks, and stop wasted spend. It protects our search, PMax, and Meta campaigns and has improved our traffic quality.

We realised if we wanted to scale paid traffic in a healthy way across multiple platforms, we needed a solution to deal with invalid traffic and click fraud. We've been using Lunio to protect our high-spend campaigns across Google and Meta since May 2024. And since then we've seen a significant improvement in traffic quality. Overall it's been really reassuring to have in place. Whenever conversations arise internally about traffic quality, we can confidently say that we're doing everything we can to proactively protect our site and make the most of our ad spend.

Lunio has taken our account to a whole new level with cost savings to IP address exclusions. their suuport is personable and always there with questions!