Easy navigation and display of the data.

I have been using Lumar for the past 3 years as a very effective tool to keep track and optimize several websites in the company. We use Lumar with crawls on a weekly basis that we later use to implement changes. I love the fact that I can add people to be notified for each of the projects we crawl so they can perform the needed tasks. Also as our websites are quite similar, having a comparable SEO score allows us to match the progress done in different projects. I like that hints are provided everywhere by hovering on certain labels so it is easy to learn what certain metric is about. A very interesting feature is the Traffic Funnel which quickly helps notice where problems might lie.

Easy to create Dashboards to highlight issues.