Lotame
117 reviews
- 1 profiles
- 2 categories
Average star rating
4.3
Serving customers since
2006
Lotame Reviews
XT
Xadani T.
Consumer Intelligence + Data Regional DirectorExcellent!
Working with Lotame as an ally in my Consumer Intelligence management for LATAM, I found an excellent solution targeting various aspects such as; analyzing the behavior of my audiences, profiling consumers for brands and/or products, optimizing the advertising budget so that meeting the KPIs is much easier, generating high-quality leads, etc.
UM
Verified User in Marketing and Advertising
Platform is user friendly even when updates occur
The platform is very user-friendly to use and managing you're uncategorized behaviors is pretty easy to do.
CD
craig d.
Is only as valuable as you make it
Lotame audience management allows me to categorize and segment our brands web traffic into cohorts that make sense for activations - whether that's developing content specific to certain audiences or targeting groups of consumers based on shared behavior(s).
About
What is Lotame?
Lotame is a leading data solutions company specializing in helping businesses harness audience data to optimize their marketing and advertising efforts. They provide a comprehensive platform for data management and analytics, enabling organizations to collect, organize, and activate data across multiple channels to deliver personalized and effective customer experiences. Lotame's services include data enrichment, audience segmentation, and analytics, designed to enhance customer acquisition and engagement strategies. The company supports a broad spectrum of industries, offering solutions that are both scalable and customizable to meet diverse needs.
Details
Year Founded
2006
Website
www.lotame.com