Loomly​‍​‌‍​‍‌ is my favorite tool largely because it takes so much of the pain out of the content planning process for our team. I am handling multiple social media accounts, and with Loomly, it is super easy to keep track of everything in one place. The content calendar is very user-friendly — I can easily get an overview of the scheduled posts, drafts, and ideas, which is extremely helpful in planning the campaigns for the week and the month. Using the collaboration tools has been a great experience for us as well. The elimination of the interaction that used to be in the form of messages, by the introduction of features such as commenting, approval request, and task assignment within individual posts, has been our main advantage. The post previews for different platforms are spot on and thus, the reformatting time we save is great. It was very easy to get up and running, and the platform smoothly synchronized with our social channels without the need for a complicated setup. We are on Loomly every day because along with content scheduling, which is made fast, the platform also provides optimization tips, which are instrumental in our engagement growth. The customer service team has been a great help anytime we have reached out, especially during the initial setup ​‍​‌‍​‍‌phase.

The simplicity of use and collaboration aspects.

Initially I liked having the ability to tag in posts across channels.