It’s rare, but sometimes software comes along that just checks all the boxes. LaunchNotes is that kind of software. It’s incredibly easy to set up and use, provides value for our entire team, our customers love it, and it’s solved a huge need for us. On top of that the price is right and the team that built it is super responsive and helpful. I can’t pick a single thing I like best, but I will say that LaunchNotes has quickly become one of the most valuable tools in our tech stack.

Beyond just serving as a one-stop shop for all of our release comms, release notes, etc., the most useful thing about LaunchNotes is that it makes teasing new features super easy. Instead of waiting until launch day to do a “big reveal,” I can give users a sneak peek of what we’re working on, what’s coming down the pike, and what they have to look forward to. It’s a great way to keep users engaged, but also to get them fired up about what the team is working on so they’re always excited about new features and functionality. I’ve also been using it to find and enroll users into beta programs, which is honestly not something I was able to successfully do before LaunchNotes. I have a “beta” category, and anyone that’s subscribed to that gets notifications on beta features we’re rolling out. So my users interested in being on the cutting edge always get first access, and I can enroll them without bugging anyone else. It’s brilliant.

The feature our team uses the most is the LaunchNotes widget, and it’s been a game-changer for communicating updates with our users and getting them engaged with the product. In a space like ours, product momentum is vital and LaunchNotes has allowed us to easily showcase everything we’re shipping. Now that the widget has become a normal part of our launch process I can’t imagine life without it.