Kraya AI — WhatsApp CRM & Sales Automation for Indian SMBs
Kraya AI is a WhatsApp-native CRM and sales automation platform built specifically for Indian small and medium businesses managing 20 to 300 inbound leads per day. Trusted by 600+ clients across India, Kraya helps sales teams stop losing leads to slow responses, missed follow-ups, and unorganised pipelines — all without leaving WhatsApp.
The Problem Kraya Solves
Most Indian SMB sales teams run on personal WhatsApp numbers with no system, no structure, and no visibility. Leads go cold in 4+ hours because nobody responded in time. Follow-ups are forgotten. There's no way to know which rep handled which lead. Kraya fixes all of this.
Key Features
WhatsApp CRM Dashboard — Manage all your WhatsApp leads from a single organised dashboard. Assign leads to team members, add tags, set pipeline stages, and track every conversation without switching apps.
AI Auto-Reply Agent — Instantly respond to new inbound leads with intelligent, context-aware replies the moment they message you. Cut your average lead response time from hours to under 3 minutes.
Automated Follow-Up Sequences — Build multi-step follow-up flows that trigger automatically based on lead behaviour. Send timed follow-ups, reminders, and nurture messages without manual effort.
Chrome Extension — Works directly inside WhatsApp Web. Install Kraya's Chrome plugin and get CRM tools — tags, reminders, lead stages, saved notes — layered on top of your existing WhatsApp without changing how your team works.
Lead Assignment & Round-Robin — Automatically distribute new leads across your sales team using round-robin assignment rules, with push alerts to ensure no lead sits unattended.
Pipeline & Analytics — Get a real-time view of where every lead stands. Track response rates, conversion stages, follow-up completion, and rep performance from one dashboard.
WhatsApp Business API Integration — Built on the official Meta WhatsApp Business API for teams that need scale, broadcast messaging, and green-tick verification.
Who It's For
Kraya is built for Indian businesses in real estate, education, coaching, financial services, healthcare, and D2C — any team where WhatsApp is the primary sales channel and lead volume is high.
Results Our Clients See
52% increase in demo bookings (education sector client, Delhi)
Lead response time reduced from 5 hours to 7 minutes (real estate client, Pune)
40% productivity improvement across sales teams
20% increase in client retention through automated nurture sequences
Get started at kraya-ai.com — free trial available.
