Our site must load fast; most users don't wait longer than 3 seconds to load for a web page, among the strategies to generate a site would be to optimize your pictures. Compressing and optimizing your picture tools is a priority to enhance your website, and among the quickest and simplest ways to do so is with a tool such as Kraken.oi. This tool permits you to maximize your pictures and supports several formats, including PNG, JPG, SVG, and animated GIF. It's possible to resize pictures with lossless and lossy compression styles. As an instance, the integration using WordPress lets you optimize all of your pictures in the media library, using only one click of a button, getting amazing effects, you can decrease in some instances up to 80 percent the size of these pictures. The algorithms of Kraken.oi are made to always receive the best possible effect without undermining the quality of their pictures. Kraken.io has an API which enables programmers to incorporate this high technology in their projects.

It really does what it says on the tin. Nothing overcomplicated, very intuitive interface, usually for me it saves over 50% of the file sizes, and for website images it saves usually 98%-99.9%.

Kraken can compress images in lossy and lossless compression, a good option for specific compression. Option to select or opt out of optimizing the main image or certain image sizes. Can choose which EXIF data should be excluded. Handy plugin for wordpress.