What I like most about Kosmo Research is how quickly it turns a vague question into real customer feedback. At ADECT, our architecture and acoustic design studio, we used it to validate how potential clients perceive our services. We also used preference tests to compare design concepts and visuals before presenting them. The preference test feature is especially valuable for us. Instead of guessing which render or layout works better, we get a clear winner plus the reasons behind each choice. The AI interviewer asks smart follow-up questions that we wouldn’t have thought to ask ourselves, and the AI summaries pull out the key themes so we don’t have to read every transcript line by line. Setting up a study takes minutes, and the interface is clean and easy to navigate even without a research background. For a small studio without a dedicated research team, it gives us insights that would otherwise cost much more time and money.