Being a non-technical user, I liked Knowi's search-based analytics feature. I was able to ask questions in English and get quick responses in the form of tables, charts, and graphs. Their customer support team also responded quickly to my support tickets. It was also easy to embed graphs and charts on our company's online portal through Knowi's embedded analytics feature.

With Knowi, I took a short period to get from raw data to insights as I didn't have to take my data through the ETL steps. I was also able to establish connections to NoSQL databases and work with unstructured data, a feature I didn't find in other BI tools. I also liked Knowi's search-based analytics feature, through which I was able to ask questions in plain English and get answers even in the form of visualizations. Knowi also allowed me to configure alerts for anomaly detection and monitoring metrics. I found it easy to embed my Knowi dashboards onto our conmpany website and even control the type of data that users can access using a secure URL. Knowi's knowledge base has many articles through which I was able to get support from.

Know offers a web-based BI tool that requires no coding and is easy to use. I enjoy the ease of importing and manipulating data with their ReSTful APIs, combining datasets with implicit joins, embedding and sharing URLs in HTML single line of HTML code, and the toolbox of offerings for core metrics that clients may immediately request. I have been building BI dashboards for years and I like that this tool offers the ability for analysts at all technical levels to be able to make sense of their data. Data literacy and access to your data source is necessary, but this product has far fewer barriers of entry than other web-based BI tools like Looker or Qlikview. Their NLP algorithm is competitive with other BI tools as well.