I use Klaviyo for email marketing automation and communications as well as automating reviews on our website. I love the intuitive and easy-to-use user interface. The reporting features are great because they leverage data to provide visualized feedback, helping me know where to adjust. I also appreciate the direct integration with Shopify, which makes things seamless. The pre-created flows suggested by Klaviyo are very helpful for getting started, and I find the ability to create custom flows essential. Klaviyo uses data from customer behavior and purchases to directly adjust the communications sent and when they are sent. The initial setup with Shopify integration was fairly easy too.

I like how intuitive Klaviyo is, especially in allowing us to manage multiple brands separately. We can easily create our own segments, email templates, and flows. The data is robust, and I appreciate being able to see reports within a campaign or flow or across all data. I also like the deliverability metrics. The new portfolio feature to view all brands and the addition of email template folders are great improvements.

I love my CSM, and I really appreciate the evolving technology and AI. The platform is easy to navigate and provides all the insights I need.