I find Ketch very easy for non-technical users to set up, so marketing teams and others in the business can set up properties and website tags without me becoming the bottleneck. Once I add the tag to a website, I can manage future configuration in the admin portal, including cookie banner themes and text. The cookie banners are probably the most valuable feature for me: they use a cookie to identify users anonymously and reduce repeated consent prompts across our connected properties, so customers only have to respond once. I also found the initial admin portal setup very easy, and the interface intuitive and easy to use. Claude and the documentation helped me with setup; without them, I think it would have been harder to figure out.

Compared to other platforms in the consent management category, Ketch is significantly easier to manage. These platforms can get incredibly complicated especially as privacy laws continue to evolve in different regions and Ketch makes it easy to stay on top of changes.

- Easy implementation, they provide assistance during the implementation phase. - Provides recommendations for consent jurisdiction so easy to adopt vs do the legal work from scratch. - Has integration with GTM - Support DSR automation - Their platform is easy to navigate and easy to use