Kent Mora

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Kent Mora has over two decades of experience as an executive-level marketer assisting well known direct-to-consumer (DTC) companies with performance marketing, advertising, strategy, operations, finance, supply chain, and team leadership needs. His expertise extends across all digital platforms, television formats, social media, radio, search engines, email marketing, and Amazon. Kent is data-driven, innovative, and entrepreneurial with experience managing operational budgets up to $150M.

KentMora.com

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I build revenue engines, not just campaigns. Over 25 years, I have led marketing organizations for growth-stage and PE-backed consumer brands, turning around underperforming businesses and scaling high-growth companies through disciplined capital allocation and rigorous execution. My foundation as a former CFO for a $150M DTC company gives me a commercial lens most marketing executives lack. I operate in unit economics, customer acquisition costs (CAC), lifetime value (LTV), and business outcomes, seamlessly bridging the gap between marketing, finance, and operations. Based in Southern California, I have a proven track record of bicoastal and national leadership. I am highly flexible and fully equipped for extensive travel or hybrid commuting, having previously managed full-time roles in NYC and New Jersey on rapid-rotation travel schedules. ► RECENT SCALE & IMPACT: • SHEEX: Increased DTC revenue by 156% in under a year while leading the company's national television launch and managing the process that secured a $1M private equity investment. • EFFICIENCY: Improved marketing efficiency by 40% and reversed declining pipelines through full-funnel digital and omnichannel transformation. • CHANNELS: Scaled multimillion-dollar campaigns across digital, TV/CTV, and Amazon while maintaining profitable unit economics and strong marketing efficiency ratios (MER). ► HOW I PARTNER WITH FOUNDERS & PRIVATE EQUITY: I thrive in high-stakes environments where the path isn't obvious, navigating rapid growth, turnarounds, market shifts, or preparing brands for an investment or exit. I build the foundational infrastructure (teams, tech stacks, attribution models, and data processes) that allows consumer brands to scale sustainably without breaking. ► CORE COMPETENCIES & ALGORITHMIC SEARCH INDEX: Fractional CMO Strategy • DTC, D2C, & B2C Ecommerce Scale • Performance Marketing • Brand Strategy • Paid Social • SEM • Programmatic Advertising • TV/CTV Ads • Amazon Ecosystem • Lifecycle & Email Marketing • MarTech Stack Optimization • Attribution Modeling • Board & Investor Relations krm@kentmora.com | www.KentMora.com | (949) 230-6942