Compared to other theme makers this gives a nice balance of features and appearance. It is similar to Astra theme in that they are both easy to use but the Kadence starter templates and patterns in the pattern hub are MUCH nicer in appearance. Astra seems to care for quantity over quality. I chose Kadence because of the one time payment to get all the features, it has about 90 starter templates, more than Blocksy, which also looks nice, and it has very nice looking patterns to choose from. I did a side-by-side comparison with Astra and Kadence is much nicer looking. Also with the ultimate plan you have A/B tests, a pop-up builder, a form builder, and can make your own pattern hub for use in sites you build. Of course it takes some getting used to but after using it for a couple of months most work days I am starting to get the hang of it and can build pretty fast. I liked the GeneratePress theme but there is no lifetime plan and the starter templates look simpler (but professional) compared with Kadence. Oxygen builder was another one I compared and the temps look very nice but this would just take too much time to set up. Although I'm front end developer and can't do this I need something faster.

The template designs are beautiful and easy to use.

Excellent product, which I use every day in building Wordpress sites for my clients. Also, has excellent support. I find people that complain about the learning curve or requiring additional plugins, do not understand Wordpress or the complexity of other page builders like Elementor, Beaver Builder or Divi. Unlike these products, Kadence doesn't replace the Gutenberg editor or add another layer on top of Wordpress. It adds its features by augmenting Gutenberg. It adds many features and customizations. It is a fairly new product and they are continually adding more features, such as AI tools.