The UI is clean an easy to use. Really like it!

Jepto pulls in data from Google Analytics and projects the exact numbers you need to hit to reach your growth goals. Things like 5% growth in organic searches, sessions, users. You can set any percent you like and track your progress over the month. The best thing is this allows you to adjust your marketing efforts at any point and see how your projections change. So if your not projected to reach your goal you can proactively adjust things like an AdWords campaign or Facebook ads or boosted posts. On top of that is has budget tracker for FB and AdWords with rollover budget tracking. You can set anomaly detection for fluxuations for any stat. Automations are excellent for tracking keyword progress in Google Search console. Automations also give you 404 warnings though the page status checker, and it also tell you if you get Google Reviews so you can reply to negative reviews in a timely manner. Jepto developers have updated the platform a couple of times since I've starting using it. All great improvements! I highly recommend this tool for any marketer. It's a stark contrast to the backward looking Analytics tools, like GA.

Easy to setup and get working. Nice to get daily email alerts.