I find myself using Jasper mostly for captions, headlines and playing around with different versions of the same concept. Some days I am writing for so many different posts and after a while they all start to blend together. Jasper is helpful in those moments because it allows me to have a different direction to branch from. I typically don’t use the caption verbatim, but it helps spark an idea to get me going quicker.

Jasper has made our content creation process more efficient. Brainstorming ideas, generating outlines/drafts, and producing marketing copy is so much quicker. The tool is incredibly easy to use and offers smart suggestions that help us stay consistent with our ever-changing content types. Jasper is a great creative assistant and lets us infuse our own brand voice.

It does a good job generating content, but it's pro version doesn't allow you to generate copy outside of the guidelines, even if you free style. Also, the repetition of the types of copy just feel AI slopish. With a well tailored prompt, you can generate better copy than what it does. Also, the keyword additions to the copy are limited; so you're stuck using a tool like Claude or GPT to add extra keywords.