Create forms, collect and display data with little-to-no programming. Internal allows for some complex rule and behavior definitions to dial in the experience. Their customer service is also second-to-none and the product is updated all the time.

Internal makes it easy to quickly build out dashboards and customer support functionality. The interface is extremely intuitive which makes it convenient to collaborate between product, engineering, and support to tune the functionality as needed for any workflow. The fine-grained permissions provide excellent security around sensitive functions and data, and the ability to easily stack functions together makes it possible to perform complex actions hidden behind a very simple interface. On the whole, it saves us a bunch of development time by having a stable, plug-n-play interface with massive backend extensibility.

My favorite part of Internal is how quickly I'm able to prototype and iterate. I've built many dashboards in the past so I thought I wouldn't like this product but after using it for five months, I get it and I prefer Internal. There are restrictions with Internal because you only get the pre-built components but actually, I think that's a strength! It just forces you to think a little outside the box at first. We have a rails backend with a PostgreSQL DB. My favorite way to use Internal is to read all data directly from the database and then make API endpoints to make changes to the data. That way it's super quick to generate a new page with the data I need. We don't have GraphQL so it's nice to be able to write a SQL query to get all the data I need for a page. We then use API endpoints so that we're still leveraging all the business logic coded into our backend. Also my Product Teammate also really likes how easy it is to set up role access control for everything in Internal. We can lock down specific pages, functions (which is how you get or set data), and even specific attributes of each function.