

Instinct's practice management platform is the patient nerve center for some of the most advanced veterinary care centers. Founded in 2017 by Dr. Caleb Frankel and a team of veterinary and technology professionals, Instinct has seen over 60,000 users on their platforms in veterinary centers spanning 4 continents. Their suite of products power many of the industry's leading university veterinary teaching centers and multi-specialty/emergency advanced care centers. For more information, visit www.instinct.vet.

ScribbleVet is an AI-powered scribe designed to revolutionize the way veterinarians manage their medical records. Our mission is to save veterinarians time every day by automating the tedious process of note-taking, allowing them to focus on providing exceptional care to their patients.

Plumb’s™ is a veterinary clinical decision support tool with all the information veterinary teams need to work up cases, choose treatments, and educate pet owners—all on one easy-to-use, continually updated app and website. Thousands of animal health professionals worldwide trust Plumb’s™ for accurate veterinary drug information and practical tools for diagnosis and treatment—everywhere they work.

Standards™ combines specialist-backed clinical guidance with trusted veterinary drug information from Plumb’s, giving you fast, reliable answers for your whole case—all on one easy-to-use platform. Continually updated by experts: Reviewed and refined by specialists and practicing veterinarians Accessible anywhere: Get reliable answers from any internet-connected device Fast, practical support: Guidance designed for real-world patient care decisions Seamless access to Plumb’s: Find veterinary drug dosages and more—without switching apps


Instinct develops cloud-based software and clinical resources for veterinary practices and hospitals. Its connected product portfolio supports practice management, patient treatment, medical documentation, medication guidance, and clinical decision-making. Instinct products include: Instinct EMR: A cloud-based veterinary practice management software for emergency, specialty, and primary care teams Instinct Treatment Plan: Digital treatment sheets with integrated charge capture and patient safety tools ScribbleVet: An AI-powered veterinary documentation tool that helps clinicians create medical records more efficiently and accurately Plumb’s: A trusted veterinary drug reference with dosing information, the industry’s only veterinary-specific drug interaction checker, and client education Standards of Care (formerly Plumb’s Pro): A veterinary clinical decision support platform with diagnostic and treatment guidance These tools help veterinary teams reduce administrative work, improve charge capture, keep patient information organized, and access veterinary-specific guidance throughout the entire care journey.