What I like most is the near real time visual representation of what's happening in the industry, with actionable insights that I can immediately apply to programs and strategic GTM plans. I also use it to gather insights around B2B buying committees, accounts, persona behavior, pain points, and content strategy, along with real time visibility into delivery post launch, intent insights, and impact on pipeline. The initial setup was little to no lift on my or the agency's end since the INFUSE team developed the output. We work heavily with INFUSE across many, if not most, of our client programs.

INFUSE Demand Accelerator is a user-friendly and easy to navigate platform that provides valuable, precise insights into every campaign, with thorough breakdowns, easy-to-use cross-reference filters which allows me to deliver detailed analyses and reports to clients. I can easily see daily impressions served and track performance by GEO, account, job title, company size, revenue band, industry, ad size, intent score and ad name - all of which is extremely useful. Support is outstanding - Taylor and Marcia always go above and beyond, and I'm very grateful for their efforts.

The leads that have been delivered have been very high quality, and they're always aligned to what we're looking for from our target accounts. It's helped us scale our newer programs and grow our contact database, and having INFUSE work with us to deliver some of our newer content pieces straight to the exact audience we're looking for has been super impactful. I really enjoy working with the people there. They've been really fast and quick to get our programs live, and really good with strategy. I also like their live portal, a page you can log in to where you can see the status of the leads and different data points like seniority and regions, plus what assets are actually being downloaded in real time. Sometimes with vendors it's really difficult to get that insight until later or if you ask for it, so I really like that they have that ability. The real time data is super helpful because I'm able to see what assets are actually resonating and make quick decisions if I want to stop running a specific asset. I can also see exactly what seniorities are coming in and make sure that aligns to what we're looking for, as well as geography and region, since we have very specific targeting. When I log in I look at whether we're pacing towards the leads we've been contracted for, I look at seniority since we only want director plus, and I look at engaged accounts so I can report back to our team on what assets are being downloaded and what accounts are super interested. Team responsiveness has had the biggest impact for us. For our last campaign we had assets going live throughout the quarter, so it was continuous support rather than a quick handoff at the beginning, and just being agile like that was super helpful. Their ability to create good landing page copy and promotion of it was super helpful because it saves me a lot of time, since I don't have to go back and make a lot of edits to their landing page or email copy. That responsiveness ensured we had high quality leads and hit our lead target for the quarter. The leads sync over to our CRM and marketing automation system so we can see all that data in our CRM. The team also worked with us on a new platform that essentially guarantees there's no duplication of leads across cross functional teams, so we don't pay for duplicates, and they've been really good about bringing on that new process and system. The initial setup was very easy. Honestly, there's nothing that doesn't work well, I think they do a really good job.