NetLine has been an absolute standout partner for our demand gen efforts. What I appreciate most is how reliably they help us reach exactly the right audiences with content that actually converts. Their publisher network and advanced targeting give us a level of control and visibility that’s hard to find elsewhere. The portal itself is incredibly useful. Being able to monitor campaigns in real time, understand who’s engaging, and quickly see which assets are resonating has made our optimization cycles much faster and more strategic. The quality of the leads—and the insights behind them—consistently gives our sales team a head start.

NetLine has been a strategic partner in our evolution toward a buying-group strategy. They have provided us with efficient tools to reach the right buyers and they have offered valuable consultative guidance on how to engage clients effectively at every stage of the funnel. The fact that they offers a unique multi publisher network that integrates directly with tier 1 media makes them a very compelling syndication vendor. They’ve also played an important role as a sounding board, offering perspective on the relevance of our content and the effectiveness of our engagement tactics, ensuring our marketing is impactful. Their customer service is exceptional. They are very good at providing timely optimization suggestions and helping us leverage the richness of data their platform offers. They also tackle issues with inflight campaigns swiftly and transparently.

What I value most about NetLine is the real-time visibility and actionable insights their platform offers. Having round-the-clock access to reporting through the Lumen NetLine Campaign Portal truly changed the way we worked. Leads were delivered instantly, allowing us to monitor performance at any time—not only tracking the number of leads, but also gaining a deeper understanding of who was engaging (personas), which assets were resonating, and how many impressions it took to generate each lead. Being able to analyze trends by industry and asset type empowered us to make more informed decisions for future campaigns. For instance, we customized Lumen and Cisco content for particular industries and increased our use of webinar-based assets based on what was performing best. NetLine also enabled us to reach buying teams at key accounts, making sure the Lumen + Cisco message was delivered to the right decision-makers. This level of insight and targeting is what truly distinguishes NetLine.