I love how easy it was to get onboarded and weave into our existing workflow and processes. It's clear the team at Ignition has thought a lot about how to make it easy to get started — you can buy specific components of the product based on your needs and it fit into our existing tech stack. The “Copilot” assistant in their planning tools makes creating personalized GTM plans really simple, and we were launching dozens of products and campaigns within a matter of days after buying the product. As a PMM leader, my favourite part was the ability to see a high level view of all upcoming launch campaigns coming down the pipeline.

I love all the AI-powered features and automation. It really does automate so much of this process — competitive intel, building GTM plans, copywriting… Every time I log in I seem to find some awesome new workflow.  I especially love how the competitive intel tools automatically track all the important things I need to know about competitors like growth, news, etc., and then help me identify what they’re good and bad at.

One of my favorite things about Ignition is the automation via templates. Well-planned GTM strategies have a lot of moving parts. Whether your product team is seasoned or green, this tool makes it easy for everyone by allowing you to use an out of the box template, or, you can put in the work to create your own template to reuse for future use. The timelines and checklists that automatically generate are so helpful in keeping our team on task and providing visibility throughout the org. Some of my other favorite features are the AI generated personas, the copy and asset documentation (so awesome to have everything in one repository and to be able to send artifacts for approval from the system). Lastly, the dashboard and internal comms configuration really brings this all together. We were struggling to provide transparency to stakeholders without a ton of manual work, and Ignition has 100% solved that problem. It's been a long time since I've come across a product that provides this much practical and tangible value