There are a lot of industry research houses out there and IDC has managed to differentiate with the market research they provide. They have a very thorough process.

The team we deal with at IDC has been around for a long time. That longevity is a strength that other firms don't have.

I particularly like the industry taxonomy, which is essentially a description of the various segments that might make up a given industry (for example, Cybersecurity) and how all these industries relate to each other to build into bigger industry categories. The use of taxonomy is very consistent through all the research and data and so, once you become familiar with the taxonomy, it is very easy to find what you are looking for. I find the website clean, simple, easy to use. There are not a lot of login hoops to jump through. I can be on the site and find what I am looking for in a few seconds. Having said that, the site does still look a little old. I also get excellent client support from our client rep. He is incredibly helpful and very responsive.