Firstly, I couldn't even name a tenth of the different coins HitBTC supports. Odds are, if you can name a currency (or a customer wants to pay in a currency) they probably support it. This means you can effectively accept any currency to your electronic wallet and then exchange it right there and then for bitcoin and add it to the reserves or sell it elsewhere. This was the main 'selling' point for me. The fees are 0.1% to trade (very low compared to others), the deposit fee is 0.0006 BTC which is a touch steep, but that is evened out by the withdrawal fee costing no more than the miners fee. HitBTC also offers you your forked coins, so you don't miss out on free money in effect, which many other exchanges are guilty of taking. Leaving coins in an exchange is bad practice, but with HitBTC I don't worry as they have a track record of not making mistakes, and are in no position to be exiting the market any time soon.

Hitbtc is one of the top exchanges as far as volume. They have a very user friendly user experience. If your coin gets listed here you can expect it to experience a high level of volume.

HitBTC has a huge amount of daily volume which significantly helps projects increase in value once they are listed there. The UX is very simple and easy to understand.