I appreciate how user-friendly Highlight's IHUT platform is. Everything feels foolproof, so even if you're new to consumer research and survey design, you can quickly build confidence. The tool is seamless, and they offer plenty of helpful tips, which streamlines the process and takes care of much of the programming for you. I also like that once you're logged in, you remain logged in and don't have to re-enter your credentials throughout the day. Since the portal doesn't automatically log you out, I can build out my study details and audience information in real time while gathering feedback from my team and making small decisions and adjustments as needed. The platform doesn't slow down my daily workflow; instead, it adds value by allowing me to spend less time worrying about the technical aspects and more time focusing on the research objectives. This leads to an efficient turnaround from the initial project kick-off to the final deliverable. Additionally, the customer service is excellent. My account manager is extremely knowledgeable and communicates clearly. I've had the opportunity to work with two of their senior researchers, and both made the implementation stage stress-free by thoroughly answering my questions and providing timely solutions and recommendations. My company has used Highlight twice now, bundling Phase 1 digital concept testing with Phase 2 in-home usage testing, and both experiences have been pleasant and positive. When working with physical samples especially, it's an added benefit that they offer to handle shipping and recruitment with testers—cutting down on the grunt work that we have to do internally.

Highlight is staffed by genuine and caring members who make you feel like each of your projects are their #1 priority. They have a very thorough process that handles all of the details around project management. Their dashboard makes it fun and interactive to get a sneak peek into your data as it is being collected, giving you a heads up before the final report comes out.

Excellent service, quality respondents, amazing value, and a true business partner