I really like the Ask AI feature of Marvin. It's very helpful when I'm trying to find a specific sound bite that I remember hearing or talking to our users about. The deep research and cross-project analysis features are also something I really like because they allow us to select different projects and pull out the themes and sentiments from users who are across multiple applications. The insights feature is really helpful too. I can quickly publish an insight, and it becomes a very public-facing, shareable link for anyone outside of the organization. It's nice that contributors or everyday Marvin users who are not active can see firsthand what we're generally hearing from users or stakeholders.

Marvin helps me organize all the raw materials I need for research. I handle the initial groundwork in Marvin, and then my teammates continue the process from there.

Marvin is purpose-built for UXR, and it doesn't attempt to be an all-in-one solution. Because of this focus, it handles the specific tasks required in user research exceptionally well. The features are robust, yet the platform remains intuitive and straightforward to navigate. As the UXR lead, I genuinely enjoy using the tool, but what I appreciate most is how easily our non-UXR team members can jump in and use it regularly. The onboarding process was simple, which is crucial for our goal of democratizing research and empowering squads to involve users in our workflow. Teams are now sharing user insights during meetings, standups, and product strategy sessions through the HeyMarvin platform—this, to me as a UXR professional, is a true mark of success.