Modern, clean, very easy to use, great-looking, neat and non-cluttered, stellar customer support, has all the functions I need for scheduling software, and if I have an idea of something I think could be added to the software it's easy to have a conversation with the developers to see if they would consider adding it. I demoed at least 6 other similar software programs and Helm was the best value and the best of all I demoed. For running a float center (what I use it for) it's the perfect software. Guests tell us all the time how easy it is to book appointments through the software without having to contact us. The customer support is stellar, usually getting a response to emails within an hour (often within minutes). It keeps great records of useful data and integrates well with Google analytics and Facebook Pixel. Setting up schedules and editing them if needed is very easy. Overall, it was very easy to learn and use and is the perfect fit for my business. Thank you!