The biggest thing I like about Hawky is that it goes beyond showing campaign-level metrics and helps us understand the creative itself. It breaks down creatives into different elements such as hooks, messaging, CTAs, visuals, and formats, which makes it much easier to understand why something is performing well instead of just looking at CTR or ROAS. The creative generation feature has also been particularly useful. Instead of starting from a blank page every time we need new ads, we can use our existing winning creatives and brand guidelines to generate new variations. This has made creative iteration much faster and gives our team more ideas to test without compromising the brand look and feel. I also like the integrations because we can bring data from platforms like Meta and Google into the same workflow, and the ability to connect analytics/CRM data makes the insights more useful when we're looking at actual business outcomes rather than just advertising metrics. The competitor analysis is another feature I use quite often. Being able to see what competitors are running, identify common creative patterns, and then compare those patterns with our own ads is much more useful than manually scrolling through competitor ads. AI Copilot is probably my favourite workflow improvement. I can ask questions about our account in natural language instead of building another report or manually digging through multiple dashboards. It is especially useful when trying to answer questions like why a creative is declining, which hooks are working, or what we should test next.

I find Hawky.ai a very thoughtful tool because it has access to a lot of my brand information and gives in-depth competitor insights. It has been super helpful for understanding how competitors plan their marketing initiatives and deciding which campaigns to put out, especially as we are new in India and need to understand the existing market, competitor strategies, and what users react to before launching ads. I use it before launching ads rather than depending on Meta or Google to scale them blindly. The dashboards feature has been super useful because I can create my own dashboards, and AI Copilot has been super helpful for creating dashboards and insights. The team helped with the initial setup, and it was pretty easy. I have already been recommending Hawky.ai to colleagues and friends. I would give it 9/10 for recommending it, and I think it is an amazing tool for D2C products.