The variety of different creative applications is Gruuv's best asset. However, customer service has also been top notch in terms of responsiveness.

The platform was comprehensive and the UI was easy to use and very intuitive. The platform has a variety of Ad Tags, which makes it easy to target a specific VPAID or MRAID offering. As a built in feature, the different video codecs are used to target different mobile and hardware devices. The reports offered in the system can be customized to meet your needs, and they have a variety of outputs. One of the reports we use frequently is the ratio of the type of devices are being used to view our ads. This helps us when we can target phones for special categorizations. Never count out the need for good people behind the scenes. Working with Bill was a wonderful experience in comparison to other like vendors. When we had other needs in understanding what was happening with our data, Bill was more than happy to help us. There were times when we needed special tags and code adjustments, and his team helped us overcome our hurdles.

What I like best about Gruuv Interactive is the customer service. Fast response, timely creative builds and all in all great service. You never have to worry about whether you'll hear back from your rep.