I liked that I could handle all of my database, emails, and landing page edits all in one place. It was easy to create lists and send email blasts to segmented lists. The emails were text based and was easy to use. I liked that I could create events and take payments for those events using this platform as well. I was able to organize my members based off of if they had paid, when the last time that they were paid members, etc. This allowed me to send emails to groups based on thier activity with the organization. I was also able to integrate this system with Wordpress so that I could have people pay their membership dues from our website or pay for an event from our website as well. I also liked how I could create events and send them to facebook for management.