Getting started is genuinely easy. You can have a working app up and running quickly without a lot of technical work, and the publishing step is where they really shine - support walks you through getting the app approved and live in the App Store and Google Play, which is the part most people underestimate. Support in general is a strong point: replies are relatively quick, and the people you deal with are credible and actually helpful rather than reading from a script. For a small team or a solo creator who needs a real app without building one from scratch, it is a good starting point.
We use GoodBarber for the PSW app – Planète SW, the French-speaking Star Wars fan club since 1999. The drag-and-drop back office allows us to publish news, events, and forum access without a dedicated developer: a new section is set up in a few hours, not weeks. The site's content automatically feeds the app, and push notifications bring members back during major news (trailers, releases). UI/UX: clear navigation by sections, a native experience smoother than a mobile site. Integrations: sync with Planete-StarWars.com, push integrated into the editorial flow. Performance: stable app, regular updates without managing Xcode/Android Studio. ROI: much more profitable than a custom app for an association; over 10,000 downloads, rating ~4.7/5. Support: taken over in a few days by the editorial team. AI: not central, but automations (sync, push) already reduce the daily manual load.