Protecting the site from poor quality ads and ads from specific sectors such as Political.

We've been using GeoEdge for years now and the proof of its effectiveness is in how little we need to worry about ad compliance. We set our rules, and let GeoEdge ensure that the right ads show up on our sites. We typically only need to log in when we get new guidance from a client, or want to check out a new feature that's been released. It's been very easy to update our rules over time, and the tooling available to understand the impact of possible changes is great so that you know that it's the right change to make. We manage over a dozen sites, with different needs for each, and GeoEdge's multi-policy feature makes it easy to manage. Support has been nothing but exceptional, and perhaps my favorite part has been how receptive they are to product feedback and ideas, many of which have been included in recent releases. The AdWatch feature is quite powerful, and helps us zero in on ads that our clients send to us for addressing. Only good things to say!

I like mostly GeoEdge's robust system in automatically preventing malware, noncompliant ads, and increasing overs ads efficiency.