We are a franchise and every change earlier meant emailing all the owners and following up. Half never did it. Now we push hours, offers and details from head office to every franchise profile. The owners do not need to log in. Profile protection also tells us if someone changes something on a profile.

The main thing for us is having every store in one dashboard. Before this, our regional teams each managed their own profiles and head office had no view at all. Now I can filter by region and see which stores have unanswered reviews, which have not posted in a while, and which have hours that do not match our master list. Bulk update is the feature we use most. When we changed our return policy text last month, it went to every store in one go. The visibility score by region is what I put in front of leadership every month.

More patients are asking ChatGPT and Google AI for "best clinic near me" before they call. We wanted to know if our clinics come up. The AI visibility score shows it for the whole network, and per clinic, across ChatGPT, Gemini, Perplexity and Google AI Overviews. Some of our biggest clinics were barely mentioned, which surprised us. We check it every month now along with our reviews.