Simplicity. Easy to use. Easy to implement if you are familiar with Microsoft stack. Customer support is ok but could be better. Since it's quite simple it's easy to design and implement integrations if you know what you are doing. We are using it for huge number of integrations under the hood of our integration solution.

I use Frends for all our integration needs because it offers an easy and modern way to integrate with any kind of endpoint. I love the superior error handling and debugging features; building sufficient error handling was very time consuming with our previous integration platform, but now it requires almost no time at all. Good debugging helps in error situations and aids in development. It's also very user friendly. I appreciate that they keep the system modern by adding new features, like AI helpers, which are useful for adding custom code. Setting up Frends was quite easy, practically just running installation wizards, and I really appreciate that.

I like the BPMN approach in Frends for building processes because it makes things visual and easy to understand. This helps when discussing and sketching processes with stakeholders. I also find the ability to create custom tasks in .NET highly valuable, as it allows for more control, using a real IDE, and creating test projects to cover the whole logic with unit tests. The integrated API management is another valuable feature that I appreciate.