Ease of use, documentation and easy self guided process to evolve a product on my own. I also found their blog is very helpful to learn how to grow my business.

Freemius has truly excelled in providing an effective and streamlined solution for license management. The standout feature for me is the simplicity and user-friendly interface it offers. Unlike other platforms I've used in the past, Freemius made the entire process hassle-free. The integration with my WordPress plugin was seamless, and I appreciate the robust set of tools Freemius provides for tracking and managing licenses. The analytics dashboard is especially insightful, offering valuable data on user engagement and license activations. This has allowed me to make informed decisions to enhance my product and better cater to my user base. Moreover, the customer support from Freemius has been outstanding. They are responsive, knowledgeable, and genuinely invested in helping their users succeed. The level of support I've received has reinforced my confidence in choosing Freemius for my license management needs.

I like the workflow enabled by it, which is the ability to manage a single codebase for both the free version designated for wordpress.org directory, and the premium version for selling. This also resulted in customer only needing to install the premium version and can safely delete the free version if they were using it before. The next best thing is how it handles for me the various business aspects of a plugin business, so I can focus on what I enjoy most, developing and improving my plugins. I recently also tried out the affiliate feature, which is great. Super easy to set up and has enough insightful data from the affiliates that I can act upon.