What I like most about Fraud Blocker is how much it has improved since I first got it in 2023. The team keeps adding meaningful features without asking for more money, which is rare for a lifetime deal. The click-fraud detection itself works well; it catches fake clicks that would have wasted my ad budget, and the mouse-dynamics addition to the fraud score makes the detection feel more precise. I also really like the email verification tool. Being able to clean my email lists and see dedicated analytics for it is something I didn’t expect to be included. On top of that, the new web app design looks clean and is faster to navigate. Overall, it’s a tool that has genuinely gotten better every year I’ve had it. This should bump up that completion percentage nicely, since it touches on several of the topics they want covered (features, performance, UI/UX, unexpected benefits, pricing/ROI).

Google Ads tells you what happened. Fraud Blocker helps you understand who actually clicked. That distinction is incredibly valuable when you’re managing serious ad spend. We use Fraud Blocker as an extra layer of visibility into traffic quality. It helps us spot suspicious behaviour, drill into individual visitors, and assess whether the traffic we’re paying for actually resembles genuine potential customers. What I like most is that it turns “I think this traffic looks suspicious” into something we can properly investigate, rather than just a gut feeling. From an agency perspective, the multi-domain management, reporting, and API capabilities are especially useful. I also appreciate the continued product development around email verification, additional traffic sources, mouse dynamics, and AI-powered reporting—it’s clear Fraud Blocker is evolving well beyond basic click-fraud detection. Google Ads measures the click. Fraud Blocker helps you understand the traffic behind it.

The number-one feature for me is the budget protection. It does a great job filtering out low-quality clicks and fraudulent activity, then notifies Google by adding those IPs to a block list. I also really like how easy it is to use and how quickly I can integrate clients from my Google Ads Manager account. It automates part of the ad process for us by clearing the signal, which saves time and keeps things cleaner. With the Meta integration as well, it covers our two main channels. The UI is genuinely intuitive, and the dashboard shows what we need at a glance. We’ve found it helps improve account performance for better ROAs and ROI. On the few occasions we’ve needed support, it’s been good. For us, FraudBlocker is a non-negotiable part of our setup and tech stack, and we’re happy to see it continue improving over time.