I love how easy FirstTouch is to use, especially with the MCP server where I just say what I want, and it will auto-build that for me and gets me started really quick. The initial setup was super easy because of theMNCP server, which could recreate all of my flows pretty simply. It works natively in HubSpot, making it easier to use than something like Heyreach

As a Customer Success Leader, my philosophy centers on building genuine, human-to-human connections. In today’s digital landscape our clients live on LinkedIn, but managing cross-channel customer journeys used to be a RevOps and tracking nightmare. Enter FirstTouch. What I appreciate most is how it seamlessly operationalizes social actions directly inside our HubSpot environment. Instead of my team jumping between endless browser tabs or wrestling with clunky, disconnected sequencing tools, we can execute LinkedIn connection requests, profile visits, and direct messages straight from native HubSpot workflows. Every touchpoint, response, and handoff is tracked and logged on the contact timeline. It lets us run highly tailored post-sale playbooks—like onboarding welcomes from our executive team or strategic touchpoints before a renewal window—at scale, while maintaining 100% human-in-the-loop governance to protect our brand’s voice.

FirstTouch has completely transformed how our team handles social selling. The seamless HubSpot integration means we can trigger LinkedIn actions directly from our existing workflows without switching between tools. I love being able to track every social touchpoint in HubSpot for true revenue attribution — no more guessing which outreach channels are actually driving pipeline. The AI-assisted sequencing for social engagement has saved our team hours each week.