You get more than the basic visibility metrics. It checks facts about your brand, flags potential hallucinations, tells you whether AI recommends you, and goes through your site properly, both content and technical. The team is very responsive. I asked for prompt import and they shipped it in a week. The big one for me: it shows how the models see you right now, and then tells you what to fix. After a month of work my brand mentions in Gemini and Google AI Mode are up roughly 8x. For me the value is already there. I'm using the recommendations to change what we do, and I can see the impact in AI visibility.

I'm a marketer, the technical side is not my area. I read the first report and sent it straight into our work chat, to our developer and our SEO guy. The developer picked up three things: Cloudflare files, schema markup and robots.txt. Our cycle is fast, that kind of task gets closed in a day or two. That is my main criterion. The technical side is the most fixable part, and the rest means nothing without it. However good your copy is, nobody sees it if access is closed. After that I mostly sit in the fact checks and the recommendations list. What I like about the recommendations is the effort and impact rating, you can see right away what to start with. The Site Readiness Score answers the "how bad are we" question quickly, without reading the whole report. The re-audit runs on its own once a week. We started on trial at the end of July and moved to a paid plan at the end of August.