Collaboration. Constant improvement with cool features that are not only focused on UI work but also on more creative work and visual assets. I understand the need to use fewer and fewer other software tools these days.

I love how Figma makes designing easy, and with that, the ability to collaborate in real time. When multiple people can work on the same file at once, providing feedback and making changes goes through at a much faster rate. The UI is easy to work with even for a beginner and pretty straightforward.

As a product designer using Figma’s enterprise plan, what I like most is how intuitive and easy it is to use. Real-time collaboration makes working with my team seamless, and features like comments help stakeholders and clients give clear feedback directly on designs. FigJam is great for brainstorming, user flows, and journeys during the ideation phase, while Make (AI) helps speed up wireframing and early concepts. Version history, easy handoff to developers, and simple hosting also make the entire design-to-delivery process smooth and efficient.