Fieldline

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FieldLine is call tracking and lead capture software that centralizes phone communications, lead management, and crew activity tracking in one workspace, so missed calls stop costing jobs and ad spend stops being a guess. The platform automatically converts inbound calls into lead cards while recording and transcribing conversations for reference. Dedicated tracking numbers can be assigned to marketing channels like Google, Yelp, and yard signs, helping identify top-performing sources. Calls are recorded and transcribed, enabling quick searches for customer details without reviewing audio files. Lead cards capture contact information, call sources, and next steps, reducing manual data entry. Crew activity tracking shows who answered calls, dispatched jobs, and completed follow-ups, offering visibility into daily operations. With SOC 2-aligned infrastructure, recordings are retained for the life of the account, and setup does not require CRM expertise or softphone applications.