Fathom Analytics is a fast, lightweight, privacy-first alternative to Google Analytics. We help you understand your website traffic without invading your visitors' privacy or drowning you in complexity. Our lightweight script won't slow down your site, and our simple dashboard gives you the important stuff in one place: visitors, pageviews, conversions, referrers, campaigns, and more. No training required, no data sampling, and no digging through endless reports to find what you need. Fathom is trusted on more than 1,000,000 websites, from independent creators and small businesses to large organisations. We're GDPR, CCPA, PECR, and ePrivacy compliant by design. Fathom doesn't use cookies or collect personal information about your visitors, which means you can get the analytics you need without invasive tracking or annoying cookie banners. If you want to understand what's happening on your website without the complexity of Google Analytics or compromising your visitors' privacy, Fathom keeps things simple.