Evolv's multi-variant testing feature enabled experimenting many more experiences than your traditional traditional A/B testing tool allowed for. It was a pleasure working with our Evolv partners Sarah Pinvises and Sol Osiatynski, as they aided us with their expertise and insights on all Evolv can offer with its technology and their on thought leadership in the website optimization space.

The development work for the Evolv application adapts seamlessly with the resident code base of the applicationi being tested. The Evolv application also integrates seamlessly with the code for other applications that reside on pages for specific, isolated features. The AI allows for basic and complex user experience changes to be tested simultaneously or as separate test cases. When multiple changes are tested simultaneously, the application provides live restuls as the tests are in progress and the alogrithm automatically combines the changes that are delivering the highest results. Desicsions to implement chagnes that are tested are based on data reported by the Evolv application and the data is synched up with Adobe Analytics data. The percentage of traffic that is exposed to the tests variants has a threshold to reach statistically signifiance, another data point used to make decisions between Evolv and the client.

The people and the culture, fine tuning based on the needs of the business. The tools are impressive, but the support is even better. They effectively and efficiently strategize, plan, and execute on data driven insights and ideas. This has resulted in some of the most complex, yet successful projects that have become the standard in which our business conducts digital optimization testing efforts