We have achieved our overall goal: we went from the twelfth search result to the first result for the keyword music foundation. Additionally, we're also number one for the keyword music education. Overall, we doubled the number of terms we were ranking for in Google; our aggregate keyword positioning went up by almost 6,000.

We’ve seen huge referrals across our keywords and an increase in traffic. We’ve also seen an increase in the time users spend on our website.

We’re seeing improvements in our organic traffic, conversion rate in Google Shopping, and search engine rankings. The progress has been significant. Now, we’re really hitting a stride because there’s a lag in SEO. Changes Effeect make can take 1–6 months to show effects. We’re starting to see that positive return come in. As far as our working relationship goes, Effeect has been fantastic. We only have one IT person in-house and didn’t have the proper capacity for the development work they were identifying. Effeect did a vetting and interviewing process to hire a contractor who they were comfortable with and we could pay hourly. The contractor handles everything we can’t get to. Effeect has stepped up to the plate in order to deliver whatever we need.