DeNA Co., Ltd.

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DeNA Co., Ltd., established in 1999 and headquartered in Tokyo, Japan, is a diversified company specializing in mobile and online services. Initially launching as an online auction service, DeNA has expanded its portfolio to include social gaming, e-commerce, live streaming, healthcare, and automotive services. The company operates globally, offering a wide range of digital platforms and applications. Key Features and Functionality: - Gaming Platforms: DeNA's flagship platform, Mobage, provides a vast array of free-to-play mobile games, catering to millions of users worldwide. The company also offers Yahoo! Mobage for PC browsers and AndApp, enabling users to play mobile games on PCs under a unified account. - Live Streaming Services: Pococha and IRIAM are social live streaming communities that allow users to interact in real-time, with IRIAM enabling livestreaming as anime characters. SHOWROOM offers a virtual stage for artists to perform live, fostering direct engagement with fans. - Healthcare Solutions: DeNA provides MYCODE, a direct-to-consumer genetic testing service, and kencom, which assists health insurance societies in managing members' health data. Other offerings include ONSEI, an AI-driven app for monitoring cognitive function, and MENKYO, facilitating cognitive function tests for elderly drivers. - Automotive Services: Anyca is a peer-to-peer car-sharing app, while SOMPO DE NORU offers car leasing services. The company also operates Easy Ride, a robo-vehicle mobility service developed in collaboration with Nissan Motor Co. - E-commerce and Auctions: Mobaoku allows users to manage auction items and bids via mobile devices, enhancing the online shopping experience. Primary Value and User Solutions: DeNA's diverse service offerings aim to enhance user experiences across various digital domains. In gaming, platforms like Mobage provide accessible and engaging entertainment. Live streaming services such as Pococha and SHOWROOM create interactive spaces for content creators and audiences. Healthcare applications like MYCODE and kencom empower users to take proactive steps toward personal health management. Automotive services, including Anyca and Easy Ride, offer innovative mobility solutions, addressing modern transportation needs. Through its comprehensive suite of services, DeNA addresses a wide range of user needs, from entertainment and social interaction to health and mobility, contributing to a more connected and convenient digital lifestyle.