What I love about Custellence is how it encourages true collaboration. It’s not just a platform for building journey maps – it’s a space where teams from different departments can come together, share insights, and genuinely align on what matters most for the customer. Custellence makes it easy for everyone to get involved, giving each team member a voice and helping break down communication barriers.

What I love about Custellence is that it is so natural to utilize. You can rapidly assemble client venture maps by moving, and it's perfect for groups to cooperate and share thoughts progressively.

Journey maps are the bread and butter of any CX designer, so I spent quite a bit of time looking for the perfect journey mapping tool. I have found journey mapping tools which were pretty but were so difficult to use that it was virtually impossible to use from day-to-day. I've also found general purpose journey mapping tools that were not fit for purpose, which were very flexible but terribly unwieldy to manage for larger or more complex journey maps. Thank God I found Custellence, which perfectly balances presentation with functionality. It is good enough to present, with icons, tools, ability to add images, and all that, yet it is highly functional. The various stages of a journey map can be easily and dynamically changed and aligned, something virtually no other journey mapping software does well. Custellence is simple enough to just pick up and use. This means I don't have to spend time figuring out any quirks of the tool. Custellence just makes journey mapping much more pleasurable.