The flexibility of the system. The user interface and the ease of use. It is almost intuitive when you set up the CRM as to how you want it. We took on an estate agent CRM system for one of our businesses. It was 'clunky' and almost painful to use it - within a few days we mapped Converge Hub to do want we wanted and the results have been fantastic.
Having used everything from Filefinder, Maximiser, Oracle, Microsoft, Vtiger, Sugar CRM, Capsule, Infusionsoft to name but a few, Converge Hub is a 'Breeze'.
In another of our businesses we use KEAP to manage a camping and caravaning business, we are now moving to Converge Hub to the level of automation we need. This purely because of ease of use and integration into the business.
Partners and staff members have found the ease of use and learning to be very straight forward.
All-in-one makes it easier for anyone to manage multiple things in one place. If you are all about being productive this is a good option. It is very easy to learn.