The biggest win for our teams by using Contify has been efficiency gains and identification of revenue opportunities. For our product marketing team, Contify automates the process of manually gathering competitor and key customer updates, news, and market trends. We’ve been beta users of their new feature, Athena, and it’s been a great experience using it. The highly structured summary and connected insights from multiple updates save hours of reading and analysis time. Earlier, I used 2 different tools – Crayon and Kompyte, and while they offer good capabilities for battlecards and competitor monitoring, they fail to deliver the value of intel beyond competitive sales. For instance, our sales teams receive critical updates and focus keywords on monitored customers, which helps identify upselling and cross-selling opportunities. These updates have also been helpful in identifying if we risk any customers for churn.

The curated newsletter options are extremely user-friendly. Filtering relevant news using the available filters is straightforward and efficient. News articles are organized and prioritized according to our preferences. Additionally, the support from the Confity team has been excellent—they respond promptly to our queries and are quick to accommodate our requirements. The platform saves us valuable time by delivering only the most relevant updates. Its intuitive design makes it accessible for all team members, regardless of technical expertise. Overall, our experience has been good, and we look forward to continuing this valuable partnership.

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