Community Analytics, in particular, makes it easy to interpret audience behavior, and that is what I appreciate most about it. The up-to-date data and graphs greatly assist in identifying patterns or in determining what is effective. As mentioned above, this tool is useful in determining which members are the most active and which content ides are the most productive for strategic planning. The tool is not so difficult to implement and the support team is quite fast and gracious, making the installation easy. I often find myself utilizing marketing analytics because it is easy for me to utilize due to its insights being precise and actionable and thus I incorporate it within my schedule often.