commercetools is very simple to implement; any developer can understand the basics in a day. It´s very flexible, so you don´t need to have a very detailed plan in place from day zero. You can start using a small piece, like PIM, or all the navigation, including pricing and inventory, and even within that phase, you can still do smaller intermediate deployments. This strangler approach allows for an easier learning curve, a reduced risk, the onboarding of the business users early in the project, and the implementation of a real Agile methodology. Having access to any functionality or data object through the API, being able to suscribe to events for any change on any data object, and the flexible data model allows to implement a composable approach, giving the customer the power to select the best tool for each of their needs. Finally, not having to worry about upgrades is a great thing.

The flexible structure and ease of onboarding an instance. Plus robust and well-documented API library. Commercetools provides a lot of capabilities you can enable easily with modern experience technologies.

As a headless ecommerce platform, it offers the ultimate flexibility to meet business requirements. In some cases we use only parts of the API, in other cases it supports an entire ecommerce site. We've integrated commercetools with a custom androids app, a MS PowerApps, and B2B site (C# and .net core) and a B2C site (vue.js). I also like their support and documentation. They respond quickly if we have architectural or feature questions.