The MACH ( microservices, API based, Cloud ready, headless commerce) provides greater flexibility in designing and implementing custom solutions. The API and Tools (merchant center) help better manage the products, promotions configuration, shipping, and custom extensions.

If you think about history of commercetools and how it started: - Development started in 2010 - Vision paper about headless commerce released in 2011 - Product Launch in 2013 (named sphere.io at that time) What does it say? Well, commercetools predicted of how the eCommerce market will look like 10 years ago! It took them a LONG time to educate the market and explain the value of the product. If you think of the current state of eCommerce tech vendors, EVERYONE either is trying to go headless or are already claiming they are (even if they are not). Honestly, it is HARD to change your legacy software that you were developing for decades over a 1-2 years time and transform from a Monolitic architecture into headless. So, what I like best? That commercetools always believed in this vision and never gave up, and now, that the market is ready and understood the value of Headless, they are years ahead of competition. There is still a lot of education to be done, however for those who get's it, I doubt that there is a better choice right now.

This product provides the core toolset required for a digital commerce site so you don't have to build the basics. At the same time, there are very clean ways to extend and customize it. We were able to quickly build a product configuration and checkout flow for one of our clients. The speed of development and ability for business users to manage it blew them away.